Who Should Get SEO Training

Most of the companies today have their websites in order to promote their business over the web. With time, the competition between these websites has intensely increases in order to achieve the top rankings in the search engines. Several websites are left behind in this competition due to lack of proper SEO practices. Whether you are a webmaster or a website owner, it would be wise to go through some SEO training courses that will give you the basic knowledge that is necessary. Prior to signing up for any SEO training course; you need to know how exactly they can help you.

You’ll learn how to structure your website to be easily understood by search engines.

This is sometimes referred to as technical SEO or off-page SEO since these elements aren’t usually seen by the website visitor. Technical SEO includes: clean code, external CSS, using a .js file, canonical tagging, responsive design, xml sitemaps, 301 redirects, schema markup language, etc. Technical SEO is difficult and requires an analytical thinker with programming knowledge. On complex websites, there is an I.T. department that works in tandem with the Marketing department. The SEO expert can be found in either department often being the conduit for getting the departments to create the best optimized website possible.

You’ll learn how to structure your website to be easily understood by people.

This aspect of SEO deals with what visitors see in search engine results and on your website. Here, SEO pulls from marketing and psychology disciplines to appeal to the visitor, not the search engine algorithm. Elements of this part of SEO include: title and Meta descriptions that show up in search results to influence clicks, on page content to encourage visitor engagement, heading tags, and topical targeting.  The marketing aspects of SEO are critical because they influence how a visitor interacts with your website which is a part of Google’s algorithm.

Content

You best friend is going to be your content. It’s the backbone of your site. They don’t call your content ‘King’ for no reason. This is what will bring people to your site and get your links clicked on. Content is sometimes referred to as ‘link bait’. Even an ugly website is able to pull in revenue if it has great content. You want your content to be fresh, inviting, informative, and interesting.

Keywords

Your keywords need to make up at least 6% of all your content. These are the words that will show up on the search engine results pages. Once you’ve picked your keywords, then you should alter all the settings on your site to revolve around them. They are what let people know what your niche is, and what draws in like-minded people, who are your target audience. But never overdo it, keyword stuffing is frowned upon.

Linking

Millions of people are online every day, and you need to find people to link up with that have credibility. Search engines love to give you credit for ‘quality’ links, which are links coming to your site from sites with a good page rank already. This is like a ‘vote’ for your site. It carries a lot of weight with the search engines.

Social Bookmarking

Marketing with social media has been growing like wildfire. It’s a smart way of obtaining good backlinks to your site, and for gaining lots of exposure for your product/services.

Variety

We all know variety is our ‘spice of life’. It’s the flavour of living. Don’t get bogged down with one set of keywords. Find all the keywords you can, and develop your business around all the various aspects of these keywords. Each page of your site should be treated as an individual, much like brothers and sisters of the same family. SEO is very important to your success, and you want to target your SEO efforts around as many relevant keywords as possible to increase all your chances for success.

Leslie write on his website at Cube SEO and offers digital marketing to companies worldwide.